The non-agency agency.

Last year, I fell out of love with advertising as it stands today. The truth is, brand strategies and good design only go so far if you don’t first understand the real problems that your clients are facing.

The internet is only beginning to reveal how far it can take us. The web should be immersive, data should be visualized, and brands should be experienced. More importantly, real problems should be solved.

So as of today, Kale & Flax is officially launching as a non-agency agency. We design human-centered products and user-friendly experiences that make a difference.

We’re certain that the work we’ve set out to create will make an impact on the those who matter most – the people it’s made for.

To Making Things Better.


Tarik Nally, Creative Principal