Not another smoothie joint.

Kale & Flax is an experiential data and design firm located in Louisville, KY. We're passionate about all things digital – from crafting mobile apps and immersive websites, to visualizing data and creating interactive presentations.


We believe that authentic brands, smart messages, and helpful data should not just be shared and seen, but experienced and understood. Information is truly for the benefit of humans, so why not make it simple to understand, easy to find, and delightful to the end user?

Break’s over. Meet the principals.

We believe in small, nimble teams who work hard but think even harder. From making apps, to breaking rules, our team is made up of designers, developers, writers, technologists, analysts, strategists, and overall knee-deep-in-the-dirt doers. Every project maintains a project manager and client liaison, designer, developer, and strategist – occasionally, with one person wearing multiple hats because we’re all in it together.

Let’s get started on the means to your end.

  • Stacey Servo

    VP of Sustainability & Growth

  • Rahman McGinnis

    Development Principal & Partner

  • Tarik Nally

    Founder & Creative Principal

  • Laura J. Quimby

    Development Neo

  • Kirk Kimsey

    Development Neo

Small, nimble team.

We pride ourselves on authenticity. Design without purpose is just aesthetic. Data without human context is just extracted information. Saying a lot means nothing if it’s not followed by even more doing. Rules are meant to be broken, and nothing’s a bigger hindrance to your bigger aspirations than blending in with the norm, sitting down instead of standing out, and becoming one of ‘them’ instead of the rockstar organization that you are. Everyone has a story, and an opportunity to bring clarity and simplicity to our sometimes chaotic world.

But only a few figure out how to make an impact, and they more often than not follow some simple principles regarding their work.