Brand Identity

Sport Impact Group

Another goal for a carbon neutral future.

Making Your Mark.

While environmental challenges continue to hit us across the coasts, a group of fearless local entrepreneurs wasted no time to rise up. Fueled by their intent to make an impact on behalf of, and for, their beloved global futbol community — Sport Impact Group Louisville was founded with the goal to produce the world’s first carbon neutral international soccer tournament and elevate the game through sustainable innovation.

This project was an opportunity for us to combine all the things we hold closest to our hearts — from making a global impact right at home in Louisville, to our passion for integrating sustainable tech in the world’s greatest sport while increasing awareness around equity and health in our communities.

We wanted the microsite to be bold & inspired to emphasize the high impact of this initiative, using larger-than-life imagery and a strong fluorescent green aura to communicate energy on the field and sustainable energy off the field. Lastly, we tapped into a typographic language that connects with the growing urban appeal of soccer across the U.S., as much as it connects with the tech and sport enthusiasts across our region.

We set out to build a brand that demonstrated the aspirations of Sport Impact Group, while also holding ground for the importance of the environmental and social challenges our communities face — ultimately energizing and preparing businesses to thrive in a carbon neutral future.

You can visit the site here to learn more about the initiative.